I took on the role of developing the original content (some of it has been modified ever since) for the e-commerce. I filled descriptions for each section, presented reasons to believe, created answers for FAQ, and wrote the copy for most infographics. Besides, I presented the client with an initiative to create a messaging strategy through the brand’s chatbot to drive sales and boost brand awareness. This resulted in more sales and a messaging platform on point with the brand voice.
Reasons to believe
Details for product
Infographic comparing models and competitors
Chatbot interaction. For customers, replies were multichoice. Chatbot messages were crafted according to the brand’s voice.
