<aside> 🗣 This is a comprehensive questionnaire intended to be completed by the client as a way to fully introduce the project they have or wish to do. Completing most of the questions is key to a great job done and to a better understanding of your brand. 🙂

Italics in bullets are a small description of what we’re asking. The toggle option will give you some examples of what someone might say. We recommend to be as extent as possible.

Feel free to edit and write over!

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Project

What is the purpose of the project with us? What is the problem, or need, to be solved?

• What intention or motivation is behind starting this project? Objective being sought
• What answers are we looking for?

What was the previous vision of the brand? (Rebranding)

• How did your brand start? How did you used to see your company?
• What answers are we looking for?

What is the current vision of the brand?

• How do you see your business now or where would you like to go? Do you have a new objective?