Spotter

<aside> 🏁 Naming made for a automotive retailer with over 20 years of experience in racing cars. In the races, a spotter assess pilots, telling them about obstacles in the road and sharing their knowledge.

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https://www.instagram.com/p/Co5Q6scpzyr/

Namefolium

<aside> 📛 A brand begins with a name, but within a name lies an entire universe of conventions, definitions and agreements. That’s the part where I get involved, go through the laberynth of meanings and etymologies to find a valuable story that can be understand by just hearing it.

Here you can browse some brands’ names I’ve made in the past years. I decided to present them as you’d see them in a dictionary for these are new words that eventually will become part of our daily language.

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https://www.behance.net/gallery/132581607/Namefolium-01-19-21